Personal Branding for Leadership – Step Up to Stand Out!
So what is a personal brand? Many people are confused as to what this really means. A personal brand is the total experience of someone having a relationship with who you are and what you represent as an individual; as a leader. Think about what that means to you. Ask yourself and then ask a close friend – what is the total experience of having a relationship with you like? Write down the top 5 things you would expect others to experience and have your close friend do the same. Are the answers the same or similar in meaning? If they are, good for you! If not, you have some work to do.
Did you know that less than 15% of people today have not defined it and less than 5% are living it? Why? It can be extremely challenging and it requires a tremendous amount of self-awareness, action and accountability. This is an important part of your development that will take you to the top!
Personal branding is your trademark, and the questions you need to ask yourself are –
“Have I defined my personal brand? Am I consistently living my personal brand every day?”
If the answer is no, then read on…
What I didn’t tell you is that 70% of professionals believe they have defined their personal brand and 50% believe they are living it. But when you “peel-back-the-onion,” you realize that their focus was centered on self-promotion rather than a commitment to advance themselves by serving others.
Developing your personal brand is essential for the advancement of your career and development as a leader. Personal branding is about making a full-time commitment to the journey of defining yourself as a person and as a leader and how this will shape the manner in which you will serve others. It includes your values, passions and purpose; basically it’s a journey to live your authentic “you.”
Your personal brand should represent the value you are able to consistently deliver to those whom you are serving. This doesn’t mean self-promotion – that you should be creating awareness for your brand by showcasing your achievements and success stories. Managing your personal brand requires you to be a great role model, mentor, and quite possibly, a voice that others can depend upon. Every day you know you must deliver to a standard of expectation that you have set-forth for both yourself and those whom you serve.
This is the mindset you must develop and the level of accountability you must assume when deciding to define, live and manage your personal brand. View your personal brand as a trademark; an asset that you must protect while continuously molding and shaping it. Your personal brand is an asset that must be managed with the intention of helping others benefit from having a relationship with you, including by being associated with your work and the industry you serve.
This is why I always advise those who want to have a social media presence to think carefully about their intentions and objectives before opening an account. Why? Because the moment you start – you must not allow yourself to stop. Challenge yourself to think about what your intentions are and what you are capable of delivering to the communities you are serving – both in and outside of the workplace.
Every time you are in a meeting, at a conference, networking reception or other event, you should be mindful of what others are experiencing about you and what you want others to experience about you. Each of these engagements is similar to a job interview – expect in these cases you are being evaluated by your peers. Those who know how to live and manage their personal brand will earn their respect in any situation.
At first, this is a bit of a challenge. However, when you start to see yourself living through the “lens of a brand,” your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live.
Having a personal brand is a leadership requirement.
It enables you to be a better leader, a more authentic leader that can create greater overall impact. In fact, those who have defined and live their personal brand will more naturally demonstrate executive presence and as such may find themselves advancing more quickly at work.
Personal branding is no longer an option; it’s a powerful leadership enabler.
Treva also believes that your personal brand includes 3 components that you must understand to develop a powerful brand. It includes image, communication and etiquette. She has developed her own formula for success in personal branding called I.C.E. Your Way to the Top! In her program, you will learn how to master these 3 areas to build leadership skills with executive presence. Building your brand around your “key” words is powerful and relevant to who you are as a person.
Enroll in Treva’s powerful and impactful “Personal Branding For Leadership – Step Up to Stand Out” program today to set yourself apart from the others and move yourself to the top!
Program Includes: Treva’s workbook and 8 hours of personal brand development and coaching that includes her I.C.E. Formula for Success.