Business professionals want to be perceived as honest, sincere, confident, knowledgeable and credible. Your visual and behavioral messages precede anything you do or say. Those messages can greatly affect your level of impact and achievement, and will determine your professional presence. Does your brand align who you are with what you do? Each of us has an ingredient that is uniquely ours. What’s yours? The audience will learn critical components that communicate your expertise and professionalism and will discover how to develop and consistently communicate a professional image, both in how you look and how you interact.